These reasons are specific to having an App. Websites do not offer the same benefits. These reasons are also what differentiates an App from a website – they are not the same.
Responsive websites are misleading imitations of a real App. The key to a real App is that people find it in the App stores. Stats prove that the App Stores are the new Google. The majority of people (56% ComScore) search the App store over Google and that percentage is increasing now that it has hit critical mass. Responsive websites are automatic fails because they are not in the App stores where over 56% of people are searching.
- Apps provide constant access even where there is no internet. We live in a mobile culture where people expect information right now.
- Apps post where people are looking – in the App stores and because the content is shareable, also in LinkedIn, Facebook, email, and Twitter.
- Apps make exponential marketing very easy because mobile App content is developed to be shared by your friends and customer fans.
- Apps, specifically an Apple App are regulated, so if you have an App you have integrity.
In addition to all the reasons that you have a website, for all the more reasons you should have an App. Before anyone can buy anything from you, they have to find you first. Apps are the answer.
Fulminology LLC President