Apps and Trees?

When your business uses less paper, it means cutting down fewer trees – which is a breath of fresh air for everyone!  Fulminology LLC Apps and Web Forms are transforming the way the world does business.

You can streamline your company’s workflow with paperless forms so you can work more efficiently. Stop the presses and start distributing your content electronically!  Also, you can use less paper – reducing your print, postage, and mailing costs – and reach your customers where they are – on their phones! This helps you, your customers, and the planet breathe easier!

Fulminology LLC – Helping the World Breathe Easier.

Fulminology LLC - Helping the World Breathe Easier



Are newspapers in the paper business, or the news business?newsie

Why do newspapers limit themselves to paper distribution? This is bad for the readers and the advertiser. We are a mobile generation that reads our news on tablets and cell phones. If the news was available, and easily read, in an App on a mobile device, more people would read it. More distribution numbers, and more value to advertisers. Additionally, the ads would be worth more because of links and banner advertising.

Many local newspapers survive on the ads that they sell each week. On paper, advertising can only generate a limited amount of dollars because the paper only reaches a limited amount of people. It is very difficult to operate a newspaper with limited income, to cover all the overhead, and still support talented writers who produce content worth reading.

Survival of the local newspaper depends on increasing readership so that they can raise advertising income. Readership can’t be increased because of limited newspaper distribution. You can’t print more paper if you don’t have more advertising income. You can’t have more advertising income unless you print more paper.


The worst 6 words to any business:
“We’ve always done it that way.”

Newspaper used to be the only option to distribute news. But today we live in a mobile culture. Yes there are those who still like the feel of paper and the habit of the morning paper and a cup of coffee. But if they were the majority, newspapers would not be threatened today. So, the majority are mobile. Mobile Apps offer unlimited distribution, more engaging advertising, news updates between publications, and an edition library with a longer use life.

Advertisers will be able to justify their ad expenses because now their ads will be seen by more people, and include a link to their website or email. Readers will have immediate access to respond to ads. Additional ad space is also available with banner advertising that is not obnoxious.

ROI: An App costs less than, and takes less time than updating a responsive website. And the cost of a single banner ad would pay the cost of that App edition. Not all Apps have the same functionality to be able to offer this. Some Apps are audio, some are cost prohibitive custom apps, and some are websites disguised as an App. Newspapers want an App that has electronic Publishing functionality.

Newspapers are in the news business, supported by advertisers. The sooner they transition out of the paper business, the better.

About the author: 
Joe Farage is the Owner of Fulminology LLC. Joe has been in the content business for over 38 years. First as the owner of Buffalo Printing Co., designing, printing, mailing, and storing it. Now as the owner of Fulminology LLC, he provides Electronic Publishing Apps for exponential marketing. Fulminology LLC makes it quick and easy with a no risk guarantee.

What Would My Company Do With An App?

You will be found where people are looking – on their phones.

Look at your phone, what do you see? Apps. Everyone looks at their phones. Are they seeing yours, or your competitions? Apps are the new website.

This is a common question; you are not alone. Apps aren’t for just games and big box brands, they are for you, too. If you had an App:

  • You would be found. You have to have an App to be found in the App Store where the majority of people are now looking
  • You can post How-To videos and product demos, also testimonials and presentations
  • You can post location maps
  • Post forms for more information requests, registrations, applications and your custom forms as well
  • Apps offer valuable exponential marketing compared to expensive print and postage costs. You will save money
  • You can replace your print expenses by publishing your Annual Reports, newsletters, HR and training manuals, and catalogs, and each would be easily keyword searchable
  • Your App content can be shared across all social media, or email and tweet it easily. Your message will be read even if not from your App

For all the same reasons that you have a website, you need an App today!grandma_phone

What Does Your Website Do For You?

Google vs App Store sm

Every business needs a website. Why? What does it do for you?

Your website may perform some specific functionality for your business, but overall websites help you to be found. This remains true today, but the majority of our mobile culture has started to look elsewhere. This is evidenced by the fact that there are over 1 billion websites, but 75% are inactive. Also, there are only 4 average users per website.  –

What changed? People are consuming information another way. Today if you want to be found by the majority, you must feed their APPetite. Our mobile culture is searching with mobile tools. They are finding their information in the App Stores. 10 new apps are downloaded and used regularly per month. – Localytics

There is a better way. Is your mobile presence APPealing?

No worries. Apps are high tech, not high priced.

About the author: Joe Farage is the Owner of Fulminology LLC. Joe has been in the content business for over 38 years. First as the owner of Buffalo Printing Co.; they designed it, printed it, mailed it and stored it. Now as an App developer, Fulminology LLC provides the mobile tools for exponential marketing and functionality, so that businesses can profit by being found. Fulminology LLC makes it easy, quick, and there’s no risk.

Apps by the Numbers ($)

How much do you think an App costs?

You will be surprised to know that a fully functional App, in all the App Stores, that automatically formats to all devices and screen sizes, both for Apple and Android, with video, links, maps and response forms is only $200 per month. There is no large 1x setup fee or maintenance costs.

Now take the cost of your $200 App and divide it by the number of people that will see you. Better yet, let’s double it to prove a point and say that your app costs $400 per month. If only 1,000 people see it, your cost was .40 each. You can’t even buy a stamp for less than that!

Will 1,000 people see you in your App? Yes. Why? Your App content is sharable so you can post it easily in your App, on LinkedIn, Facebook, Twitter, Instagram and email it. Now you have exponential marketing! Your single post now potentially becomes many 1,000’s. Now your ROI is pennies per person.

If you thought Apps cost a lot more than that, you are not alone. Many people think that because Apps are high tech, they are high cost. It just isn’t so. The only reason that the cost per month would increase is if you add a lot of content to your App.

Could you pay a lot more for your App? Yes. You could hire a programmer to literally recreate the wheel and write code for a minimum of 8 months and pay $20K-$50K. You could also hire a web designer to create a web based App where the only place to download it is from a website. That will cost you dearly because few people will find it. Tech Times as reported by CNN states that today more people are searching the App Stores than Google.

Apps are high tech, not high cost.

4 Specific Reasons Why An App Will Benefit Your Company

Four Reasons Joe

These reasons are specific to having an App. Websites do not offer the same benefits. These reasons are also what differentiates an App from a website – they are not the same.

Responsive websites are misleading imitations of a real App. The key to a real App is that people find it in the App stores. Stats prove that the App Stores are the new Google. The majority of people (56% ComScore) search the App store over Google and that percentage is increasing now that it has hit critical mass. Responsive websites are automatic fails because they are not in the App stores where over 56% of people are searching.

  • Apps provide constant access even where there is no internet. We live in a mobile culture where people expect information right now.
  • Apps post where people are looking – in the App stores and because the content is shareable, also in LinkedIn, Facebook, email, and Twitter.
  • Apps make exponential marketing very easy because mobile App content is developed to be shared by your friends and customer fans.
  • Apps, specifically an Apple App are regulated, so if you have an App you have integrity.

In addition to all the reasons that you have a website, for all the more reasons you should have an App. Before anyone can buy anything from you, they have to find you first. Apps are the answer.

Joe Farage
Fulminology LLC President

Are all Apps created equal?

No. There are many “APPosters” offering what sounds good, but with technology you find out when it’s too late.


So how can you avoid buyer’s remorse? What are the decisive factors? For the sake of time, use this list:

• Your app should be able to be created, tested and found in the App Stores in no more than 4 weeks.

• Confirm that your app will be available in the App Stores where people are looking, and not from a website where fewer people are searching. Stats confirm that Apps are the new Google search for the majority of people now.

• Is the app a self-serve model that keeps you from doing what you do best? Avoid this at all costs. You are too valuable doing your job without the constant distraction of maintaining your app for months and months to come. Let the experts build your App so that you can be the best at what you do.

• You should be able to pay for your app in easy fixed monthly payments without large installment fees.

• The app should work on every mobile device: Apple, Android, tablets, and mobile phones.

• When your video is completed, you should remain in your app so that you don’t lose your reader’s attention to a 3rd party video hosting site.

• You should be able to promote your brand by sharing your App content on all social media platforms, and by emailing and texting.

• Only choose an app that gives you the flexibility to use video/audio and electronically published documents for reading. Your documents should enlarge and format automatically to all screen sizes.

• You should be able to allow people to submit your custom forms for registrations, applications, inquiries, etc.

• You should also be able to post location maps.

• Analytic reports should be provided to you so that you can track your success and justify the expense.

• The people developing your app should be available when you call for quick response.

• Upgrades and maintenance should not be time-consuming and expensive. The only thing that remains constant is change. Your needs today will be different tomorrow.