Surprise Father’s Day lunch for our “father”/boss with the Buffalo Printing and Fulminology team!
Happy Father’s Day to dads everywhere!
Why do newspapers limit themselves to paper distribution? This is bad for the readers and the advertiser. We are a mobile generation that reads our news on tablets and cell phones. If the news was available, and easily read, in an App on a mobile device, more people would read it. More distribution numbers, and more value to advertisers. Additionally, the ads would be worth more because of links and banner advertising.
Many local newspapers survive on the ads that they sell each week. On paper, advertising can only generate a limited amount of dollars because the paper only reaches a limited amount of people. It is very difficult to operate a newspaper with limited income, to cover all the overhead, and still support talented writers who produce content worth reading.
Survival of the local newspaper depends on increasing readership so that they can raise advertising income. Readership can’t be increased because of limited newspaper distribution. You can’t print more paper if you don’t have more advertising income. You can’t have more advertising income unless you print more paper.
Newspaper used to be the only option to distribute news. But today we live in a mobile culture. Yes there are those who still like the feel of paper and the habit of the morning paper and a cup of coffee. But if they were the majority, newspapers would not be threatened today. So, the majority are mobile. Mobile Apps offer unlimited distribution, more engaging advertising, news updates between publications, and an edition library with a longer use life.
Advertisers will be able to justify their ad expenses because now their ads will be seen by more people, and include a link to their website or email. Readers will have immediate access to respond to ads. Additional ad space is also available with banner advertising that is not obnoxious.
ROI: An App costs less than, and takes less time than updating a responsive website. And the cost of a single banner ad would pay the cost of that App edition. Not all Apps have the same functionality to be able to offer this. Some Apps are audio, some are cost prohibitive custom apps, and some are websites disguised as an App. Newspapers want an App that has electronic Publishing functionality.
Newspapers are in the news business, supported by advertisers. The sooner they transition out of the paper business, the better.
About the author: Joe Farage is the Owner of Fulminology LLC. Joe has been in the content business for over 38 years. First as the owner of Buffalo Printing Co., designing, printing, mailing, and storing it. Now as the owner of Fulminology LLC, he provides Electronic Publishing Apps for exponential marketing. Fulminology LLC makes it quick and easy with a no risk guarantee.
Time is precious. Therefore, I’ve used bullet points to summarize the time and money ROI of for your Mobile Timecard App.
Fulminology LLC Apps have many benefits to offer. This is just one example of the value that you can receive from talking with one of our Fulminologists today. Call 716-863-5575 to talk with Joe or James to make your office less stressful and hAPPy. You may also email Joe@FulminologyLLC.com or James@FulminologyLLC.com.
You will be found where people are looking – on their phones.
Look at your phone, what do you see? Apps. Everyone looks at their phones. Are they seeing yours, or your competitions? Apps are the new website.
This is a common question; you are not alone. Apps aren’t for just games and big box brands, they are for you, too. If you had an App:
Every business needs a website. Why? What does it do for you?
Your website may perform some specific functionality for your business, but overall websites help you to be found. This remains true today, but the majority of our mobile culture has started to look elsewhere. This is evidenced by the fact that there are over 1 billion websites, but 75% are inactive. Also, there are only 4 average users per website. – internetlivestats.com
What changed? People are consuming information another way. Today if you want to be found by the majority, you must feed their APPetite. Our mobile culture is searching with mobile tools. They are finding their information in the App Stores. 10 new apps are downloaded and used regularly per month. – Localytics
There is a better way. Is your mobile presence APPealing?
No worries. Apps are high tech, not high priced.
About the author: Joe Farage is the Owner of Fulminology LLC. Joe has been in the content business for over 38 years. First as the owner of Buffalo Printing Co.; they designed it, printed it, mailed it and stored it. Now as an App developer, Fulminology LLC provides the mobile tools for exponential marketing and functionality, so that businesses can profit by being found. Fulminology LLC makes it easy, quick, and there’s no risk.
How much do you think an App costs?
You will be surprised to know that a fully functional App, in all the App Stores, that automatically formats to all devices and screen sizes, both for Apple and Android, with video, links, maps and response forms is only $200 per month. There is no large 1x setup fee or maintenance costs.
Now take the cost of your $200 App and divide it by the number of people that will see you. Better yet, let’s double it to prove a point and say that your app costs $400 per month. If only 1,000 people see it, your cost was .40 each. You can’t even buy a stamp for less than that!
Will 1,000 people see you in your App? Yes. Why? Your App content is sharable so you can post it easily in your App, on LinkedIn, Facebook, Twitter, Instagram and email it. Now you have exponential marketing! Your single post now potentially becomes many 1,000’s. Now your ROI is pennies per person.
If you thought Apps cost a lot more than that, you are not alone. Many people think that because Apps are high tech, they are high cost. It just isn’t so. The only reason that the cost per month would increase is if you add a lot of content to your App.
Could you pay a lot more for your App? Yes. You could hire a programmer to literally recreate the wheel and write code for a minimum of 8 months and pay $20K-$50K. You could also hire a web designer to create a web based App where the only place to download it is from a website. That will cost you dearly because few people will find it. Tech Times as reported by CNN states that today more people are searching the App Stores than Google.
Apps are high tech, not high cost.
These reasons are specific to having an App. Websites do not offer the same benefits. These reasons are also what differentiates an App from a website – they are not the same.
Responsive websites are misleading imitations of a real App. The key to a real App is that people find it in the App stores. Stats prove that the App Stores are the new Google. The majority of people (56% ComScore) search the App store over Google and that percentage is increasing now that it has hit critical mass. Responsive websites are automatic fails because they are not in the App stores where over 56% of people are searching.
In addition to all the reasons that you have a website, for all the more reasons you should have an App. Before anyone can buy anything from you, they have to find you first. Apps are the answer.
Fulminology LLC President