Apps by the Numbers ($)

How much do you think an App costs?

You will be surprised to know that a fully functional App, in all the App Stores, that automatically formats to all devices and screen sizes, both for Apple and Android, with video, links, maps and response forms is only $200 per month. There is no large 1x setup fee or maintenance costs.

Now take the cost of your $200 App and divide it by the number of people that will see you. Better yet, let’s double it to prove a point and say that your app costs $400 per month. If only 1,000 people see it, your cost was .40 each. You can’t even buy a stamp for less than that!

Will 1,000 people see you in your App? Yes. Why? Your App content is sharable so you can post it easily in your App, on LinkedIn, Facebook, Twitter, Instagram and email it. Now you have exponential marketing! Your single post now potentially becomes many 1,000’s. Now your ROI is pennies per person.

If you thought Apps cost a lot more than that, you are not alone. Many people think that because Apps are high tech, they are high cost. It just isn’t so. The only reason that the cost per month would increase is if you add a lot of content to your App.

Could you pay a lot more for your App? Yes. You could hire a programmer to literally recreate the wheel and write code for a minimum of 8 months and pay $20K-$50K. You could also hire a web designer to create a web based App where the only place to download it is from a website. That will cost you dearly because few people will find it. Tech Times as reported by CNN states that today more people are searching the App Stores than Google.

Apps are high tech, not high cost.


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